Product launches today rely heavily on how clearly a product’s value is communicated. While written content still plays a role, video has become one of the most effective formats for demonstrating features, explaining use cases, and building trust early in the buyer journey. A well-made product video can shorten decision cycles, reduce confusion, and help audiences understand a product in minutes rather than pages.
The good news is that creating product demo and launch videos no longer requires large production teams or complex editing software. Modern product video makers allow founders, marketers, and product teams to produce clear, professional-looking videos with far less effort. Whether you’re launching a new app, rolling out a feature update, or introducing a physical product, the right video tool can make the process significantly smoother.
Below are eight product video makers commonly used for product demos and launches, starting with invideo, followed by other tools suited to different workflows and content needs.
1. Invideo
Invideo is a flexible solution for creating product demos and launch videos, especially for teams that value speed and adaptability. It works effectively as a text-to-video platform, allowing users to enter a simple text prompt and generate a complete video in minutes. This is particularly useful during product launches, when messaging often changes and videos need to be updated quickly.
As a product video maker, invideo supports a wide range of use cases, including feature walkthroughs, launch explainers, onboarding clips, and short demo videos for landing pages or social platforms. Instead of spending time assembling scenes manually, teams can focus on refining product messaging while the video creation process remains efficient.
Invideo also offers an AI video creator app option, making it easier for founders, marketers, and product teams to turn written ideas into visual product stories without relying on complex editing workflows. By describing a product, its features, or a launch announcement in text, users can quickly create videos that communicate value clearly and consistently.
2. Clipchamp
Clipchamp is a browser-based video editing tool often used by small teams and early-stage startups. It works well for creating straightforward product demos, especially those that rely on screen recordings and voiceovers.
For software products, Clipchamp makes it easy to record interfaces, demonstrate workflows, and explain features step by step. Text overlays and transitions help guide viewers through the product experience without overwhelming them. Its simplicity makes it accessible to users who prefer a hands-on approach to video creation.
Clipchamp is particularly useful for product launches where clarity is the main goal, such as onboarding videos, feature demonstrations, and instructional product content.
3. Wave.video
Wave.video is designed for brands that want their product videos to perform well across multiple channels. It’s commonly used for launch campaigns where videos need to be adapted for websites, ads, and social media platforms.
For product demos, Wave.video helps creators combine visuals, text, and motion elements into engaging short-form videos. Its support for different video formats allows teams to repurpose the same core message without rebuilding videos from scratch.
Wave.video works best for consumer-facing products, mobile apps, and ecommerce launches where visual storytelling and platform flexibility play a major role.
4. Moovly
Moovly is a strong option for teams that want a balance between creative control and ease of use. It supports various product video formats, including demos, explainers, and internal launch videos.
One of Moovly’s key strengths is its ability to combine screen recordings, animations, and voiceovers into a single video. This makes it suitable for more detailed product demos that require structured explanations and clear visual guidance.
Moovly is often used for B2B product launches, where videos need to explain not only features but also how a product fits into existing workflows or business processes.
5. Magisto
Magisto focuses on speed and automation, making it useful for teams that need quick product videos during launch periods. It’s commonly used for short announcements, feature highlights, and introductory product videos.
For product demos, Magisto works best when the objective is to communicate value quickly rather than provide in-depth explanations. Users can upload visuals and text, and the platform assembles them into a cohesive video.
Magisto is well suited for lightweight launch content, particularly for social media and email campaigns where attention spans are short.
6. Biteable
Biteable is designed to help teams create short, engaging videos that are easy to understand. It’s frequently used for product explainers and launch videos that focus on core messaging rather than technical detail.
For product launches, Biteable helps simplify complex ideas into clear visual narratives. This makes it a good choice for early-stage products or new features that need straightforward explanations.
Biteable works well when the goal is awareness and initial engagement rather than detailed product walkthroughs.
7. Typito
Typito is a good fit for teams that rely heavily on text-based storytelling in their product videos. It’s commonly used for demos where captions, callouts, and on-screen explanations are central to the message.
For product demos and launches, Typito helps structure videos around key benefits, use cases, and feature highlights. This approach is particularly effective for social platforms where videos are often watched without sound.
Typito is useful for teams that need multiple versions of the same product video with slightly different messaging for different audiences.
8. Animoto
Animoto is a practical option for creating polished product videos with minimal effort. It’s widely used for demos and launch videos that need a clean, professional look without extensive editing.
For product launches, Animoto works well for combining product visuals, short clips, and text into videos that highlight key features or benefits. It’s especially effective for ecommerce products and visually driven offerings.
Animoto is best suited for teams that want consistent video quality and fast production timelines.
Choosing the Right Product Video Maker for Your Launch
Every product launch has different requirements. Some demand detailed walkthroughs, while others benefit from short, visually engaging introductions. The right product video maker depends on your product type, target audience, and how frequently you plan to create or update videos.
Tools like invideo are well suited for teams that need fast, text-driven video creation and ongoing flexibility. Others may prefer more hands-on tools for structured demos or visually focused launches. Ultimately, the goal is to choose a solution that helps you communicate your product’s value clearly and efficiently.
With the right video tool in place, product demos and launch videos can become a powerful part of your growth strategy—helping your audience understand your product faster and with greater confidence.